The National Premiere of the Stage Play "Zhenlong Tianzi •Shengshi Wanjiang" was held in Luoyang Shangyang Palace

On July 18, the first performance of the large-scale live-action historical stage play "Zhenlong Tianzi •Shengshi Wanjiang" and the new launch ceremony of the Zhenlong Tianzi Liquor (Zhizun Longyou) was successfully held in Luoyang, Shangyang Palace, Guanfengdian!
    Xiang Binghan, brand manager of Brand Resource Operation Center of Sichuan Wuliangye luzhou-flavor Liquor Co., LTD.; Wang Banghua, Executive director and Deputy Secretary General of China Collectors Association and President of Tobacco, Liquor and Tea Art Collection Committee; Aisin Gioro•Qishun, inheritor of Royal calligraphy, national first-class artist and executive director of Royal Chinese Academy of Calligraphy and Painting; Fan Junsheng, Deputy general manager of Shangyanggong Cultural Park;Geng Qing, the sixth generation successor of Luo Xiu and the head of Shangyang Palace non-legacy literature creation, Li Qingwei, vice president of WAMTA and excellent agents from all over the country attended the ceremony.Luoyang TV Station, Luoyang Daily, Luoyang Evening News, Luoyang Network and other mainstream media participated in the scene.





With liquor as the medium and culture as the bridge, the event brought a cultural feast belonging to the Zhenlong Tianzi brand to the people of the whole country!It is reported that the play has nearly 100 professional drama actors, with immersive shock audio-visual performance, more beautiful visual effects, more rich content expression, while telling the brand culture, to bring the audience a real sense of the brand legend!



The five-act play recounts six hundred years of historical changes from different perspectives.During the Chenghua years of the Ming Dynasty, Deshengfu and YuanXinghe fought, and after the Ming Chenghua Emperor, who visited in private, tasted the liquors, he praised "Deshengfu's liquor, such as the Zhenlong in liquor!"The liquor of YuanXinghe is like Tianzi in the liquor!"Unexpectedly contributed to the two families together for a good liquor, "Deyuan Shuangfang" was established.
    Time and space across to the Qianlong Nanyuan Grand parade. Emperor Qianlong celebrated his success with liquor from Deyuan Shuangfang. Then came the late Qing Dynasty, with the issuance of Dalong stamps, in order to celebrate this historical moment, the Zhenlong Tianzi (Zhizun Longyou) liquor prototype appeared.
    Later to the revolutionary war, Bashu children sacrifice their lives, stick to their positions to protect the motherland, deduce the story behind the legend of Tianzi. In the last new era, Deyuan Shuangfang commitment to the quality of their liquors. Six hundred years of history span, vividly displayed on the stage, deducing the past and present life of Zhenlong Tianzi liquor brand "king, dominancy, talent, ambition, popularity", presenting the connotation, heritage and temperament of Zhenlong Tianzi brand in a three-dimensional manner, giving the audience a shock and moved.





In 2023, Wuliangye Yibin Co., LTD., with culture as the core, culture as the carrier, and "culture" to empower the brand, in order to further promote high-quality and stable growth, while brewing high-quality liquor for the majority of consumers, to meet the demand of high-end consumer market, Zhenlong Tianzi brand and Wuliangye resonate with the same frequency.Create a set of dragon culture, liquor culture, stamp culture innovative integration of the core standard - Zhenlong Tianzi Liquor (Zhizun Longyou)!



Li Qingwei, vice president of WAMTA, said in his speech that the Zhenlong Tianzi brand combines dragon culture, imperial culture and wine culture, is the head of Wuliangye high-end brand, will continue to take the high-end cultural and creative mode, create a national treasure series of boutique and cultural and creative art boutique, and will increase publicity and promotion efforts to provide agents with comprehensive marketing support.
    Zhenlong Tianzi Liquor (Zhizun Longyou) set dragon culture, liquor culture, stamp culture in one, the Qing Dynasty "Dalong stamps" and other proportional copy inlaid on the liquor vessel, the use of Wuliangye "double hundred process", both value connotation and quality advantages.WAMTA hopes to continue to work side by side with agent friends, actively layout strategic new products, make market planning in advance, and win the future!



Xiang Binghan, brand manager of Brand Resource Operation Center of Sichuan Wuliangye luzhou-flavor Liquor Co., LTD., explained the industry status and industry advantages of Wuliangye.Zhenlong Tianzi brand is a cultural and creative brand built by Wuliangye luzhou-flavor Liquor Co., LTD., which has launched dozens of rare liquors with very characteristics, culture and quality, and won unanimous praise.
    Zhenlong Tianzi brand is jointly built by Wuliangye luzhou-flavor Liquor Co., LTD.and WAMTA, which has witnessed the brand growth, continuous innovation and exploration, and will continue to provide strong support and continue to strengthen the cooperation between the two sides in the future.
   He said that WAMTA is based on liquor culture and perfectly integrates culture and liquor, setting a bright example for Chinese liquor and injecting new energy.In the future, we will work hand in hand with WAMTA to launch more cultural and creative liquors, so that Let the aroma of liquor float all over the world, and share the liquor!



Wang Banghua, Executive director and Deputy Secretary General of China Collectors Association and President of Tobacco, Liquor and Tea Art Collection Committee, said that liquor culture is closely linked to Chinese culture, and the dragon, as a national symbol that cannot be copied, carries unique cultural connotations.
    In close cooperation with Wuliangye, WAMTA launched Zhenlong Tianzi Liquor (Zhizun Longyou), which combines the quality drinks of Longyou and Wuliangye. It is a big brand and a cultural liquor.He highly praised the efforts made by WAMTA in the field of cultural liquor, looking forward to seeing more connotation and cultural liquor products in the future!



In the expectation of the audience, guests and representatives of excellent agents took the stage together to officially launch the new product of Zhenlong Tianzi Liquor (Zhizun Longyou)!As a high-end cultural and creative liquor brand, Zhenlong Tianzi Liquor continues to innovate, so that Chinese liquor cultural heritage through the historical time, into the current life, so that liquor culture, imperial culture and other cultural heritage alive, not only let the traditional culture in a new form to re-emerge, but also let the cultural attribute and artistic value of Zhenlong Tianzi climbed to a new height.





This event is a perfect practice to tell the story of Zhenlong Tianzi brand and the story of Sichuan liquor.To build a brand cultural highland and obtain consumers' emotional and value recognition, this is no longer a simple cultural feast, but has become a window for liquor dialogue with consumers, showing the cohesion and influence of Zhenlong Tianzi brand.
    With the culture of the heart, the transmission is creative, the new has the commitment, in the deep cultivation of liquor culture at the same time, Zhenlong Tianzi brand will continue to explore innovative expression, based on innovative practice at the same time, continue to inject vitality for brand communication, to make positive contributions to the prosperity and development of Chinese liquor.