The opening ceremony of Jiangnan University-WAMTA Liquor Joint Laboratory was held in Guangzhou

  On August 24, the opening ceremony of Jiangnan University -WAMTA Liquor Joint Laboratory and the new launch ceremony of WAMTA - Wanxiang Liquor were held in Guangzhou. Xu Zhenghong, professor of Jiangnan University, doctoral supervisor and former dean of Bioengineering School, Ding Chuanguo, professor of Jingdezhen Ceramic University, Zhang Jibin, Executive director of Famous Wine Collection Professional Committee of China Wine Association, President of Liquor Collection Professional Committee of Jiangsu Province Collectors Association and wine collection expert, Li Qingwei, Vice president of WAMTA, as well as high-end customers from all over the country, media and other guests from all walks of life attended the scene.





  At 9:30 am, the event officially started. Li Qingwei, vice president of WAMTA, made a speech on the stage, first of all expressed a warm welcome to the guests on the scene, and explained the advantages of WAMTA in the field of cultural and creative resources, as well as in the service model, marketing, cultural and creative circuit. WAMTA and Jiangnan University jointly set up a laboratory, relying on the strong strength of Jiangnan University, will comprehensively help further improve the quality of WAMTA liquor. He said that WAMTA • Wanxiang Liquor, is a high-end cultural and creative art boutique, with the classic "garlic bottle" in the Ming and Qing dynasties as the model, the picture is Zhang Wenbing, the father of "mud gold Feicai", and the "He Qi Yi Xiang" as the prototype creation, the liquor breaks the conventional design, and adopts the unique structure of "50 ml 15-year old liquor +450 ml aged liquor ". Meet consumers personalized drinking new ways.



  Xu Zhenghong, professor, doctoral supervisor and former dean of the School of Biological Engineering of Jiangnan University, explained the important position and influence of Jiangnan University in China's liquor industry. The School of Biological Engineering of Jiangnan University is the birthplace of China's fermentation engineering discipline, and has trained and exported a large number of liquor masters and talents. WAMTA is also a quality-focused liquor enterprise, and is one of the scientific research bases of the School of Biological Engineering of Jiangnan University in Maotai Town, and further deepen the cooperation with WAMTA to establish a "Liquor Joint Laboratory". We will comprehensively improve the source brewing technology and liquor quality with the support of science and technology, and continue to provide consumers with better products. He said that the cooperation between Jiangnan University and WAMTA will definitely improve the quality of WAMTA liquor by leaps and bounds! In the attention of all guests, the unveiling ceremony of Jiangnan University –WAMTA Liquor Joint Laboratory was successfully held, marking the cooperation between the two sides has entered a new stage.





  Ding Chuanguo, professor of Jingdezhen Ceramic University, explained the unique artistic value and unique skills of Professor Zhang Wenbing's "mud and gold Feicai", which is a brush of innovation in the ceramic industry. Different from traditional ceramic craft, the works are more three-dimensional and vivid. Professor Zhang Wenbing gives poetic life to his works and conveys a lofty spiritual realm. WAMTA • Wanxiang Liquor, the bottle is made of Professor Zhang Wenbing's ceramic inlaid work "He Qi Yi Xiang", giving people a quiet, beautiful and meaningful artistic conception. This liquor combines Professor Zhang Wenbing's art works with liquor, integrates art and elegance, and makes "He Qi Yi Xiang" appear in the public eye again in a new way. It is a rare literary and creative product!



  Zhang Jibin, executive director of the Wine Collection Professional Committee of China Wine Association, president of the liquor collection Professional Committee of Jiangsu Province Collector's Association and an expert on old liquor collection, shared the understanding of "Wanxiang Liquor". " Wanxiang " all-inclusive, Wanxiang Liquor specific to an object above, there are a lot of harmony and internal, can trigger people to aesthetic thinking and philosophical association: ceramic and liquor integration, garlic and liquor joint, cultural heritage of the ancient and modern people's pursuit of liquor enjoyment integration, etc., all-inclusive is a wonderful good thing. With visual beauty, tradition, history, the beauty of past memories, but also with the original temperament, the high value of drinking. You need to open the bottle after drinking the infinite imagination, imagine art, history, the creation of artists, is the ocean you roam. It is a great choice for your own private liquor table, public business occasions, and banquet guests. Select, own, display, spread, infiltrate, in order to achieve the "Wanxiang great unity" of this liquor!



  Afterwards, Xu Zhenghong, professor and doctoral supervisor of Jiangnan University, Ding Chuanguo, professor of Jingdezhen Ceramic University, Zhang Jibin, Executive director of the Professional Committee of Famous liquor Collection of China Wine Association, Li Qingwei, vice president of WAMTA and high-end customer representatives and other guests jointly took the stage to officially launch the new product of WAMTA•Wanxiang Liquor. WAMTA • Wanxiang Liquor, a high-quality liquor that can be freely mixed by four teachers from three fields, has pushed the quality value and cultural value of the liquor to a new height.





  Zhang Jibin, executive director of the Professional Committee of Famous liquor Collection of China Wine Association, was also on the scene for tasting, and shared the ritual sense of daily liquor tasting. The main liquor tastes comfortable and smooth, the seasoning liquor is thicker, the quality is extraordinary, and the old flavor is very heavy. By mixing the 15-year old liquor and the old liquor, through a certain proportion, the liquor with different flavors can be prepared to achieve the best result of drinking the Wanxiang Liquor, "drink all at once, the beauty of Wanxiang is also symbiosis! "WAMTA • Wanxiang Liquor allows everyone to become a liquor mixer, and everyone can drink a high-quality liquor that meets their taste.



  In recent years, Maotai-flavor liquor has entered a period of high-quality development due to its unique traditional technology and health attributes, and consumer demand has gradually diversified and personalized. "Cultural Liquor • WAMTA" establishes a distinct brand positioning by endowing the brand with profound and rich cultural connotation. With culture into the soul, the integration of wine culture, ceramic culture, painting and calligraphy culture, cloisonne and other intangible cultural heritage, to create more distinctive and personalized high-quality Maotai-flavor liquor, to inject new development momentum and vitality for the liquor industry. " Cultural Liquor • WAMTA " constantly transforms traditional culture into creativity, constantly sublimates brand connotation, and constantly releases brand potential energy.





  The success of a brand is not accidental. As a rising star of Maotai-flavor liquor brands,WAMTA is still in the stage of brand development, and the future is full of numerous challenges, and it needs to have a forward-looking market vision. At present, there are not a few Maotai-flavor liquor brands that accelerate the layout of the country, but there are not many enterprises like WAMTA that take the road of differentiation by focusing on high-end, deeply cultivating cultural and creative, and constantly innovating. With the successful holding of the new product launch event,WAMTA Liquor fundamentally meets the potential consumer demand with product innovation and layout. "Cultural Liquor • WAMTA" will surely move towards a broader market, and the national strategy will surely usher in a new leap forward!