The Best Industry Leaders Maotai-flavour liquor Summit Forum Was Successfully Held in Zunyi, Guizhou

    On the morning of June 28, 2023, the Best Industry Leaders Maotai-flavour liquor Summit Forum • the Best Maotai-flavour Liquor new product launch ceremony achieved a complete success in Guizhou • Zunyi City!



    The event was jointly guided by Guizhou Alcoholic Industry Association, Renhuai Alcoholic Industry Association, Jiangnan University Grain Fermentation and Food Bio-manufacturing National Engineering Research Center, and hosted by Wanmingtang Co., LTD.



    Huang Ping , president of Guizhou Alcoholic Industry Association; Yang Bigang, deputy secretary-general of Renhuai City Alcoholic Industry Association; Yang Guang, Member of the Advisory Board of Moutai Strategic Research Institute and Chairman of Beijing Zhengyi Strategic Consulting Institute; Zhang Xiaojuan, Professor of the National Engineering Research Center for Grain Fermentation and Food Bio-Manufacturing, Jiangnan University; Chai Lijuan, Associate Professor;Liu Pengyuan, assistant president of WAMTA, brand operation director of the Best Maotai-flavour Liquor, and many guests gathered together to participate in this high-quality Maotai-flavour liquor exchange event.
       The guests focused on the current national policy to expand domestic demand and boost consumption, focused on the Maotai-flavour liquor industry, in view of "2023 the Maotai-flavour liquor new situation, new opportunities, new development", " the Maotai-flavour liquor industry development prospects" and other topics were carried out in-depth exchanges and discussions.



    Liu Pengyuan, Assistant President of WAMTA delivered a speech.In 2023, China's liquor industry has ushered in a new era, and the Maotai-flavour liquor industry is entering a critical period of transformation, entering a new development stage of "strong recovery and great change", and gathering towards high-quality and dominant brands.
       We invited authorities and elite representatives from all walks of life to build a shared value chain to help realize resource sharing and empower the development of entrepreneurs.As the golden track of the liquor industry, the Maotai-flavour liquor industry will be good in the long term and occupy the core position of the liquor market.
       So good products, good quality is the most fundamental support.This excellent Maotai-flavour liquor, which will be launched today, further improves the high-end product matrix and creates new growth poles for our partners.And with the "product + marketing" combination, landing on CCTV, high-speed rail, Hainan Airlines magazine, marketing promotion, help management.It is believed that this event will be a high-quality dialogue platform for communication, resource sharing and empowering development between WAMTA and its partners. I wish the event a complete success!



Liu Pengyuan, Assistant President of WAMTA delivered a speech

    Huang Ping , president of Guizhou Alcoholic Industry Association delivered a speech.Guizhou Alcoholic Industry Association has been committed to the healthy development of the Maotai-flavour liquor industry. In recent years, with the continuous expansion of the Maotai-flavour liquor market, Maotai-flavour liquor has been understood and accepted by more and more people.The cultivation of the large scale of the consumer group has been basically completed, and the cognition and output of Maotai-flavour liquor culture has also reached a great effect.
       Most people will think that the consumer market will change due to the impact of the environment, but in fact, from the end of 2022, the development direction of the entire liquor industry is very good, and the development of Maotai-flavour liquor continues to improve.He said that the shift in consumption does not mean that there is no consumption, but that there is a greater tendency to higher quality, branding and personalized consumption.In the future, the better development of the entire Maotai-flavour liquor industry still needs every person in the Maotai-flavour liquor industry to work together to jointly promote the upgrade and development of the entire Maotai-flavour liquor industry.



Huang Ping, president of Guizhou Alcoholic Industry Association delivered a speech    

    Yang Bigang, deputy secretary-general of Renhuai City Alcoholic Industry Association delivered a speech. Renhuai has a long history as the origin and core producing area of Maotai-flavour liquor. Renhuai City Alcoholic Industry Association gives full play to its own characteristics and advantages, effectively helps enterprises in the production and operation to achieve quality upgrading through seven aspects of technology, management, brand, culture, talent, raw materials and independent construction, vigorously implements comprehensive management of liquor industry, and promotes the sustainable and stable economic and social development of Renhuai.
       WAMTA has built such a platform to help the high-quality development of enterprises. Renhuai City Alcoholic Industry Association will continue to uphold ingenuity, wholeheartedly for the majority of consumers to brew high-quality Maotai-flavour liquor!



Yang Bigang, deputy secretary-general of Renhuai City Alcoholic Industry Association delivered a speech    

    Yang Guang, an advisory member of Moutai Strategic Research Institute, delivered a speech. He explained the development law of the Chinese wine industry from Luzhou-flavor liquor to Maotai-flavour liquor, he believes that Maotai-flavour liquor will continue to be hot in the next 20 years, is a certainty track.At present, Moutai occupies the top position in the industry and is far ahead, and the Maotai-flavour liquor will remain unchanged.
       The market share of Maotai-flavour liquor will also expand from 4%-8% to 20-25% in the future, and the high-end, mid-end and mass price space of Maotai-flavour liquor will continue to expand, creating benefits for dealers and bringing good enjoyment to consumers.And affirmed the industry advantages of WAMTA, has a perfect Moutai, Wuliangye culture liquor product system, has an advantageous service team, R & D team, has its own brand and expert resources, the product quality, grade.He said, "The future can be expected, the present needs to be promising, I hope that we seize the uncertain era, the most certain Maotai-flavour liquor track."



Yang Guang, an advisory member of Moutai Strategic Research Institute delivered a speech    

    Subsequently, Chai Lijuan, associate professor of the National Engineering Research Center of Grain Fermentation and Food Bio-Manufacturing of Jiangnan University, gave a report on the theme of "Development and differentiation of Maotai-flavour liquor production process", from a professional perspective and specific data analysis, in-depth explanation of why Kunsha process brewing liquor, higher quality, better taste, more popular with the public.Because the Maotai-flavour liquor process is closely related to the quality of liquor, it is also an important reference basis for determining the price of Maotai-flavour liquor.



Associate Professor Chai Lijuan delivered the on-site report    

    In the master face to face session, Huang Ping , president of Guizhou Alcoholic Industry Association; Yang Bigang, deputy secretary-general of Renhuai City Alcoholic Industry Association; Yang Guang, Member of the Advisory Board of Moutai Strategic Research Institute and Chairman of Beijing Zhengyi Strategic Consulting Institute; Zhang Xiaojuan, Professor of the National Engineering Research Center for Grain Fermentation and Food Bio-Manufacturing, Jiangnan University; Liu Pengyuan, assistant president of WAMTA, brand operation director of the Best Maotai-flavour Liquor discussed the future development trend of the current Maotai-flavour liquor industry, and what aspects should be considered by consumers when choosing Maotai-flavour liquor.The participants benefited greatly from the wonderful interpretation and analysis.



    Under the eyes of all, the important guests on the scene and the excellent agents of WAMTAg launched the new product launch ceremony of the Best Maotai-flavour Liquor!Bright lights and warm applause, many guests at the scene to witness this historic moment, a number of mainstream media strong focus.







    The much-anticipated new product is unveiled, and the design combines modern and classical beauty.So what is the quality of this liquor?Zhang Xiaojuan, professor of the National Engineering Research Center of Grain Fermentation and Food Bio-Manufacturing of Jiangnan University, conducted a data analysis and interpretation of the quality of this liquor from the perspective of flavor science, analyzed the trace aroma components and substances in the Maotai-flavour liquor, and explained how the quality of this Maotai-flavour liquor was presented with scientific data indicators.
       In her report, she introduced the scientific progress of baijiu flavor and the trend of changes in the body of Maotai-flavour liquor, which improved the audience and many liquor lovers' understanding of Maotai-flavour liquor.



Professor Zhang Xiaojuan gave a live report    

    This event focused on the current situation and development trend of the Maotai-flavour liquor industry, established confidence, gathered strength, jointly discussed the development plan of Maotai-flavour liquor, and launched a heated discussion on the new opportunities for the development of Maotai-flavour liquor industry in 2023.The conference adopts offline and online interactive modes, attracting elite representatives from all over the country to "cloud attendance".





    At this point, the event came to a successful end.In the future, WAMTA will always adhere to the business philosophy of "creating value, sharing achievements, and achieving win-win", continue to invite celebrities from all walks of life such as politics, business, finance, academia, culture and art, and the press to build expert resource database, and provide more regular resource sharing and mutually beneficial cooperation rights and interests for the Elite Club members and city partners.Help enterprises to achieve rapid and healthy development, and promote the healthy and sound development of the Maotai-flavour liquor industry.