WAMTA Shengshi Jiulongzun New Product Launch Was Held Successfully

     On May 19, 2023, The Great Craftsmen of the Nation Chinese Traditional Culture Highlights Exhibition and WAMTA Shengshi Jiulongzun New Product Launch was held in Beijing china• Ceramic Channel Art Museum.





    Yue Chao, General Manager of china • Ceramic Channel; Wang Weiguo, former Executive director of China Ceramic Industry Association, President of Jingdezhen Ceramic Association, President of Jingdezhen Ceramic Art Research Institute; Zhang Jibin, Executive director of Famous Wine Collection Professional Committee of China Wine Association, President of Wine Collection Professional Committee of Jiangsu Collectors Association, and old wine collection expert;Wen Yongjie, deputy director of Propaganda Department of Zhang Heng Museum in Nanyang City, member of Zhang Heng Research Association, member of Chinese Painting Society, Vice President Li Qingwei of WAMTA and excellent agent friends of WAMTA from all over the country, many media participated in the witness.





    Since the official launch of this cultural project of The Great Craftsmen of the Nation in May 2021, it has provided a platform for cultural creation and handicraft people who are on the verge of being lost. In just two years, masters of ceramics, painting and calligraphy, liquor and other walks of life and intangible cultural heritage people have participated in it, creating a number of excellent cultural inheritance works.
       In order to better inherit Chinese traditional culture and display the excellent achievements of traditional culture inheritance and innovation, the culture exhibition not only brings together more than 100 pieces of intangible cultural heritage inheritors' representative works such as cloisonne, ceramics, jade, painting and calligraphy.It also presents fine porcelain carvings, porcelain plates of ladies, animal heads of the Chinese zodiac and liquor articles that integrate traditional culture and skills to the eyes of the world at close range. It is a well-deserved cultural visual feast, allowing everyone to experience the profound and innovative inheritance of Chinese culture.Taking this opportunity, WAMTA Shengshi Jiulongzun, which is based on the seismoscope, an important instrument of ancient Chinese science and technology, was released at the event site, perfectly displaying the profound cultural connotation of the ancient Oriental civilization and the classic style of an important instrument of science and technology!







    Yue Chao, general manager of china • Ceramic Channel, first delivered a speech. As the organizer of "The Great craftsmen of the Nation -- Inheritance and Innovation Project" and also the organizer of this "Chinese Traditional Culture Highlights Exhibition", he said that the cultural project has made remarkable achievements in the past two years since it was launched in 2021.WAMTA Shengshi Jiulongzun is an excellent product. We also hope that through the exhibition of Chinese traditional culture masterpieces, more people will realize the importance of inheriting and promoting Chinese excellent traditional culture, especially the intangible cultural heritage facing the loss, which is very urgent and necessary to inherit.In 2023, we will plan to launch the key project " The Great craftsmen of the Nation r • Intangible Cultural Heritage Inheritance Project". We welcome everyone to continue to participate in this cultural inheritance action and make contributions. 



    Li Qingwei, vice president of WAMTA, said in his speech that cultural inheritance plays an important role in the continuation and development of Chinese civilization, and the country attaches great importance to the protection of cultural heritage and the development of cultural industry.Since its establishment 11 years ago, WAMTA has been actively implementing the corporate mission of "culture into thousands of families".Based on the purpose of cultural inheritance, WAMTA visited dozens of institutions over the past two years, consulted historical data and documents, and visited famous ceramic masters in Jingdezhen all over the place. Finally, it restored Zhang Heng Seismograph in an innovative form, integrated the millennium technology instrument with liquor, and integrated it into ordinary People's Daily life.He said that WAMTA will continue to walk on the road of cultural inheritance and promotion, hoping that more people can join the ranks of cultural inheritance.



    Wen Yongjie, deputy director of the propaganda department of Zhang Heng Museum, said that the seismograph is the most important instrument that can best represent the scientific and technological strength of ancient China, and many people have tried to restore it and trace the original history in the process of continuous learning and deepening.I was very surprised to see the cultural artworks created by WAMTA based on the seismograph. It turned out that people have been promoting the seismograph, a historical and cultural treasure, in this way and gesture.WAMTA Shengshi Jiulongzun not only reproduces the charm of the seismograph, but also reproduces the scientific and technological instrument before 1900 with a new cultural interpretation. In this way, more people can know the seismograph and carry forward the traditional history and culture.



    Wang Weiguo, the former executive director of China Ceramic Industry Association and president of Jingdezhen Ceramic Association, said that WAMTA has a "new pattern"!This " new pattern " is not only a liquor bottle, nor a seismograph. It is a historical reproduction, a re-creation of civilization and culture, and also a symbol of the art of wine bottles.It also emphasized the difficulty of the creation process, because if you want to know the seismograph, you can only go to museums, allusions and materials to find it. Moreover, the work is a combination of ceramic and metal, which is difficult to create and artistic.As the carrier of the inheritance of history and civilization, WAMTA Shengshi Jiulongzun perfectly combines them together, with extraordinary heritage significance and high value!



    Zhang Jibin, executive director of the Professional Committee of Famous Wine Collection of China Liquor Association, introduced the value of the liquor from three levels.He said that the product can make people have a consensus on the cognition of beauty and produce a common desire to possess it, which is a successful embodiment of aesthetics in the sense of value.In addition, it is also the best place to produce aesthetic association and value cognition. It not only has good content and form, but also gives everyone good pleasure, good association and good feeling, which is a kind of positive energy.This work is also a genuine recognition and creation, showing a cultural imagination that is fully integrated with the public's universal values.He said, "The figure is great, but the reflection gives you more enjoyment and association.WAMTA Shengshi Jiulongzun will also be like the dragon, in the sky sketched out a very beautiful picture of the long river of Chinese culture."



    Cui Qingjun, representative of WAMTA Excellent Cultural Heritage Ambassador, made a speech on the spot, thanking WAMTA for giving him this proud special status.He has been cooperating with WAMTA for nine years since its 11th anniversary, witnessing its growth and accompanying. He expressed great support for cultural inheritance and innovation, and also called on more people to participate in the path of traditional culture inheritance, to help WAMTA culture project can continue, and wished WAMTA Shengshi Jiulongzun the new product launch a complete success.



    Later, Yue Chao, Wang Weiguo, Wen Yongjie, Zhang Zhibin, Li Qingwei and excellent customer representatives of WAMTA jointly launched the new product launch ceremony.china• Ceramic Channel, China Ceramic Industry Association, China Liquor Association, Nanyang Zhangheng Museum and other official institutions as well as more than 100 agents to witness the creation of this new product!
       This liquor is a perfect combination of millennium technology and liquor culture, is a stunning integration of ceramics and precious metals, and is also a model of the project of "the Great Craftsmen of the Nation"!It not only carries the artistic charm of ancient Chinese science and technology, but also reproduces the charm of historical and cultural treasure seismograph. It is a rare limited edition rare liquor, which has been evaluated by many industry experts and issued certificates!





    In the cultural boutique exhibition hall with strong cultural atmosphere, all the guests marveled at the visual shock brought by the master's works, and were also immersed in the exquisite and unequable works of traditional handicrafts. They used mobile phones and cameras to share their photos.In the strong aroma of liquor and pleasing song and dance performance, the event was a complete success!It allows more people to feel the beauty of traditional culture and deepen their understanding of cultural inheritance, which is also the value and significance of inheritance and innovation-culture into thousands of families project!





    The Chinese civilization is ancient and splendid. Behind the brilliance of its culture, generation after generation of Chinese people have made innovations and gave full play to their own strength, leaving an eternal significance of The Times.Liquor is not only a part of traditional Chinese culture, but also a way of expression full of ritual sense in the pursuit of a better life for the Chinese people.
       For more than ten years, with liquor as the medium, WAMTA has always shouldered the enterprise mission of "culture into thousands of families", actively promoted the continuous development of China's liquor industry with all walks of life, provided inexhaustible cultural momentum, released cultural power, and jointly wrote a new chapter of Chinese culture!