The 40th Peony Culture Festival of Luoyang China：Calligraphy and Painting Double Unique Liquor New Product Release

     On the evening of April 12, "Spring, Summer, Autumn and Winter• Calligraphy and Painting Double Unique Liquor" new product launch ceremony was held in Jiuzhou Pool, Luoyang City. This activity showed the new national style in the way of live performance and created a grand ceremony that could truly taste the culture.







    Zhang Xu, Member of Party Group, second-level researcher and Deputy Director of Luoyang Cultural Radio, Television and Tourism Bureau; Wang Han, Secretary of Party Branch and President of Luoyang Suitangcheng Management Co., LTD.; Liu Hua, Secretary of Party Committee and President of Sichuan Wuliangye Luzhou-Fragrance Liquor Co., LTD.; Shi Youlei, Deputy Secretary of Party Committee, Director and general Manager of Sichuan Wuliangye Luzhou-Fragrance Liquor Co., LTD.Julie, general manager of Brand Resource Operation Center of Sichuan Wuliangye Luzhou-Fragrant Liquor Co., LTD.; Zhang Jian, operation team leader of Brand Resource Operation Center of Sichuan Wuliangye Luzhou-Fragrant Liquor Co., LTD..



    Wei Xin, keynote speaker of CCTV Lecture Room, writer, poet and scriptwriter;Shi Jinsong, professor, doctoral supervisor, Director of Systematic Fermentation and Pharmaceutical Engineering Laboratory of School of Life Science and Health Engineering, Jiangnan University; Chen Shangzhi, son of Sichuan Liquor Master Chen Maochun, inheritor of Chen's brewing, national liquor judge and national liquor expert.



    Zhou Guoyun, President of Beijing Henan Chamber of Commerce, Deputy of the 12th and 13th National People's Congress, National model Workers and Chairman of Huadu Construction Group; Wang Qunsheng, former inspector of Henan Provincial Government Office in Beijing, Secretary-General of Beijing Henan Chamber of Commerce and Party Secretary of Beijing Henan Chamber of Commerce;Liu Bing, executive director of Elite Club, Executive Vice President and rotating President of Beijing Henan Enterprise Chamber of Commerce,Executive director of WAMTA and thousands of excellent agents of WAMTA and other guests gathered at the scene to witness the cultural feast. Many mainstream media competed to report the event.





    Zhang Xu, Member of Party Group, second-level researcher and Deputy Director of Luoyang Cultural Radio, Television and Tourism Bureau，said in his speech that Luoyang is one of the birthplaces of Chinese civilization, with six World cultural Heritage sites, is a famous historical and cultural city, and is one of the four ancient capitals of China.Luoyang Peony Cultural Festival has become an important carrier and cultural name card to promote Heluo culture, Central Plains culture and Chinese civilization to the world.He said that WAMTA, as an excellent local enterprise, has rich development and cultural achievements. With Chinese traditional culture as the core, WAMTA has become the promoter and disseminator of Heluo culture, so as to let more people know Heluo culture, tell Chinese stories well, and improve the cultural transmission power.



    Liu Bing, Executive director of WAMTA, delivered a speech with the core theme of promoting traditional culture.He said that WAMTA is a local enterprise in Luoyang, deeply influenced by Heluo culture and always adhering to the enterprise mission of "Culture into Thousands of Families ". It integrates resources advantages such as 6 domestic authoritative industries, more than 20 authoritative industry organizations and 165 senior industry masters to promote the innovative development of traditional culture.This year, WAMTA will focus on the implementation of "The Great Craftsmen of the Nation -Heluo Culture Project" and" The Great Craftsmen of the Nation -the Intangible Cultural Heritage Inheritance Project".As the official strategic partner of the Peony Culture Festival, WAMTA is deeply involved. It also hopes that with the opportunity of the "Spring, Summer, Autumn and Winter• Calligraphy and Painting Double Unique Liquor" new product launch ceremony, liquor culture, calligraphy culture and painting culture can be brought to the people, and Heluo culture can be brought to thousands of families!



    And then, Wang Han, Secretary of Party Branch and President of Luoyang Suitangcheng Management Co., LTD. , presented the nameplate of " The 40th Peony Culture Festival of Luoyang China -- Liquor Partner of National style Crossing Festival" to WAMTA, fully affirmed WAMTA 's efforts and contributions in the Peony Culture Festival.



    Liu Hua, Secretary of Party Committee and President of Sichuan Wuliangye Luzhou-Fragrance Liquor Co., LTD., first expressed his congratulations on the success of this event.He said that the brand of Spring, Summer, Autumn and Winter was jointly created by Wuliangye Luzhou-Fragrant Liquor Company and WAMTA, and the achievements made so far are different from those in the cultural liquor industry. He introduced the brand of Wuliangye Luzhou-fragrant liquor to the guests from the aspects of its industry status, excellent quality and cultural attributes.He said that based on liquor culture, WAMTA imbues new energy into Chinese liquor through the perfect integration of cultural creativity and liquor.In the future, we will continue to work side by side with WAMTA to create more national tide, culture and leading cultural and creative liquor products!



    Wei Xin, the keynote speaker of CCTV Lecture Room, gave an in-depth explanation of the artistic value and historical value of Lantingxu and Along the River During the Qingming Festival."Even with today's technology, I don't believe CHATGPT could have written ' Lantingxu ' or ' Along the River During the Qingming Festival ' on a high-definition camera," he said. "But I really didn't think that liquor would have fused them."Calligraphy and Painting Double Unique Liquor defined the wonderful time of spring, summer, autumn and winter, which was also a new practice of creative transformation and innovative development of traditional culture.



    In the audience's expectation, Zhang Xu, Member of Party Group, second-level researcher and Deputy Director of Luoyang Cultural Radio, Television and Tourism Bureau; Liu Hua, Secretary of Party Committee and President of Sichuan Wuliangye Luzhou-Fragrance Liquor Co., LTD.; Wei Xin, keynote speaker of CCTV Lecture Room, writer, poet and scriptwriter and other leading guests on stage to jointly launch the new product. This product skillfully integrates Lantingxu and Along the River During the Qingming Festival, endows the theme value, transforms through modern design language, and creates the cultural and creative works that inherit the ancient culture and conform to the contemporary aesthetic, which makes the eyes bright.



    The activity site, staged a lot of wonderful cultural programs.These performances bring to the public the beauty of fine clothes, which has been inherited for thousands of years.By combining the catwalk show with the cultural and creative liquor display, the models artistically connected the essence of traditional culture such as liquor and fine clothing into a whole, carried out a dialogue between history and trend, and interpreted the feast of Oriental aesthetics.The whole performance won applause from the audience, and many tourists praised it. It was an immersive aesthetic presentation, but also a dialogue between the ancient and modern national tides.







      Guests dressed in custom Hanfu enjoyed the beauty of the park.Many creative and cultural programs were staged in the park. The exhibition of "Cultural Liquor WAMTA" could be seen everywhere in Liulingting, Jiuqu Bridge, Flying Fish Alley and Imperial Road, creating an immersive atmosphere for tourists, promoting brand awareness and image establishment, and injecting more cultural genes into the brand.







    Over the years, WAMTA has been adhering to the enterprise mission of " Culture into Thousands of Families ", based on the cultural creation of liquor, to bring consumers more diversified cultural products and refined services.Guided by the promotion of classical aesthetics and cultural innovation, WAMTA 's product matrix is also continuously optimized and expanded, which not only reflects its product thinking and strategic thinking, but also reflects that the enterprise continues to meet the increasingly diversified and personalized needs of consumers.This gives WAMTA greater strength and confidence in anchoring the cultural and creative industry and galloping into the new consumer market.WAMTA hopes to inherit the cultural classics together with people from all walks of life and highlight the power of China!