The Opening Ceremony of Great Craftsmen of the Nation •Inheritance and Innovation—Culture Enters Thousands of Families Project Was Held in Beijing

    On May 19, 2021, the opening ceremony of Great Craftsmen of the Nation •Inheritance and Innovation—Culture Enters Thousands of Families Project was grandly held at the Beijing Ceramic Channel Art Museum. As a cultural feast of concern from all walks of life, china•TV Ceramic Channel General Manager Yue Chao, WAMTA President Guo Yaqin, former Director of the Administration Department of the Ministry of Culture and Tourism Li Xueyu, Deputy Director Zhao Erjue, former Deputy Secretary of the Party Committee of the Palace Museum, Secretary of the Commission for Discipline Inspection and Vice President Zhang Zhizhu, Vice Chairman of China Ceramic Industry Association Dong Bo, Deputy Secretary General of China Alcoholic Drinks Association Liu Zhenguo,Representative of China Non-material Cultural Heritage Protection Center of Chinese Academy of Management Sciences Zhou Wenjia,Deputy Secretary-General of the Ceramic Collection Committee of China Association of Collectors Liu Minchao, famous national film and television director Xi Xin , other well-known representatives from all walks of life and WAMTA customers attended the event.



Activity Site



Group Photo of Guests

    Without leaving home, feeling the rich cultural atmosphere, following the camera to visit national treasures and cultural relics, watching wonderful performances, participating in lucky draws, and witnessing important moments such as the grand opening ceremony and the launch of new products, the whole event took the form of offline gathering + online live broadcast, so that more people could participate in it. CCTV, Xinhuanet, People's Daily, Ceramics Channel and other media conducted interviews and reports on the scene. The scale of this event was grand and lively.



Activity Site



Media Live Broadcast



Director Xi Xin Was in the Live Broadcast Room

    At 9:30 in the morning, the event officially started. In the atmosphere of bright lights and thunderous applause, china•TV Ceramic Channel General Manager Yue Chao first gave an opening speech for the event. He said that it required the joint efforts of every Chinese descendant, and a responsible organization to assume the responsibility of guiding and promoting to create a Chinese cultural card, to build a strong cultural nation, making the excellent culture of the Chinese nation influence the world.He introduced to the guests the purpose and background of Great Craftsmen of the Nation •Inheritance and Innovation—Culture Enters Thousands of Families, and wished the event a complete success.Former Deputy Director of the Administration Department of the Ministry of Culture and Tourism Zhao Erjue put forward constructive opinions on how to inherit Chinese excellent traditional culture in the new era, and truly realize culture entering thousands of families.



china•TV Ceramic Channel General Manager Yue Chao Address



Former Deputy Director of the Administration Department of the Ministry of Culture and Tourism Zhao Erjue Address

    Afterwards, Vice Chairman of China Ceramic Industry Association Dong Bo, Deputy Secretary General of China Alcoholic Drinks Association Liu Zhenguo, former Deputy Secretary of the Party Committee of the Palace Museum, Secretary of the Commission for Discipline Inspection and Vice President Zhang Zhizhu, famous national film and television director Xi Xin, they shared their experience of cultural innovation and inheritance in combination with the development trend of the industry. They also pointed out that this project was an excellent practice activity to mobilize the enthusiasm of multiple industries, carried out win-win cooperation, and promoted traditional culture. They also expressed that they would actively integrate the industry's superior forces to help this project!



Deputy Secretary General of China Alcoholic Drinks Association Liu Zhenguo Address



Former Vice President of the Palace Museum Zhang Zhizhu Address

    WAMTA President Guo Yaqin, the organizer of this event, introduced related themed projects of Great Craftsmen of the Nation Project, and announced that the "National Treasure Reinvention Contest" and "Original Design Contest" would also officially start. She said that WAMTA as a Chinese cultural and creative liquor operation platform, sincerely hoped that through activities, artisans from great countries could show their talents, so that outstanding designers could burst into artistic sparks, created more cultural and creative boutiques. Through Great Craftsmen of the Nation Project, we would carry forward, walked into thousands of households, so that everyone could participate in the team that inherits and promotes the excellent traditional Chinese culture.



WAMTA President Guo Yaqin Address



Activity Site

    Witnessed by many parties, china•TV Ceramic Channel General Manager Yue Chao, former Deputy Secretary of the Party Committee of the Palace Museum, Secretary of the Commission for Discipline Inspection and Vice President Zhang Zhizhu, former Director of the Administration Department of the Ministry of Culture and Tourism Li Xueyu, Vice Chairman of China Ceramic Industry Association Dong Bo, Deputy Secretary General of China Alcoholic Drinks Association Liu Zhenguo, Representative of China Non-material Cultural Heritage Protection Center of Chinese Academy of Management Sciences Zhou Wenjia, Deputy Secretary-General of the Ceramic Collection Committee of China Association of Collectors Liu Minchao, famous national film and television director Xi Xin, WAMTA President Guo Yaqin and WAMTA customers jointly opened the launching ceremony of Great Craftsmen of the Nation •Inheritance and Innovation—Culture Enters Thousands of Families.



The Launching Ceremony of Great Craftsmen of the Nation



Group Photo of Guests

    During the activity, wonderful performances made excellent traditional culture and modern technology complement each other, interpreting the beauty of culture and the color of art, and amazed the guests present. A cultural and creative boutique exhibition was also carefully arranged on the site, bringing together masterpieces for guests to visit and admire. So far, this event had come to a successful conclusion. You could not only look forward to the new glory of Chinese traditional handicrafts in the hands of the inheritors, but also appreciated the cultural and creative works with the characteristics of the new era to help a better life.



Wonderful Performance



Visit and Exchange

    The excellent Chinese traditional culture is a romantic and heavy gift left to us by our ancestors. It is waiting for us to discover and activate in silence, and integrate them into our daily life with a new look. The inheritance and innovation of culture is inseparable from the strength of everyone. The Great Craftsmen of the Nation Project has given Chinese traditional excellent culture new life and driving force. In the wave of the new era, it bursts with new vitality, promotes culture into thousands of families, and contributes wisdom and strength to the prosperity and revival of Chinese culture.




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