Recently, sponsored by China Wine Business Association, supported by Chongqing Municipal Commission of Commerce, Chongqing Economic and Information Technology Commission, Chongqing Federation of Industry and Commerce, and jointly hosted by Chongqing Liquor Circulation Chamber of Commerce and Jiuronghui, the 2nd China International Wine Expo 2020 was held in Chongqing International Convention and Exhibition Center. The scale of the event was grand, attracting more than 15,000 people from thousands of brands, wine industry experts, upstream and downstream suppliers and service providers across the industry chain to participate in the event to discuss the new trend of China's wine industry development. During the period, the 25th Anniversary General Meeting of the Liquor Circulation Association and the Licensing Ceremony of the Liquor Industry Trust Liquor Project were held simultaneously. WAMTA, Cultural and Creative Liquor Operation Platform of China, won the honorary title of "Reliable Wine Project•Demonstration Enterprise" in this grand event, and received honorary medals, which won the attention of many media.
The China Wine Business Association was formally established in 1995 and is a national first-level association approved and registered by the Ministry of Civil Affairs. The Association’s mission is to prosper the Chinese alcohol market, promote the circulation of alcoholic commodities, and promote the Chinese millennium wine culture. It is also promoting the implementation of the national alcohol circulation management measures, alcohol production and marketing policies, strengthening the integrity and self-discipline of alcohol enterprises, and giving full play to the bridge Bonding. Since 2013, the China Liquor Circulation Association has carried out the "Reliable Wine Demonstration Project" for the purpose of industry self-discipline and purification of the market, and has issued a national level of reliable wine demonstration enterprise creation standards, which provides for the company’s operating qualifications, operating facilities, and employees. Strict standards have been established for management and product management to further regulate the order of alcohol circulation, create a safe and secure consumption environment for consumers, and make outstanding contributions to the healthy development of the alcohol market.
Speech by Wang Xinguo, President of China Wine Business Association
WAMTA won the honorary title of "Reliable Wine Project•Demonstration Enterprise" that is consistent with its product tenet " all by heart, only for fidelity"!Since its establishment, WAMTA has upheld a sincere heart and provided customers with cultural and creative wine boutiques with aesthetic value, high-end taste and cultural connotations. In order to ensure product quality, WAMTA has reached strategic cooperation with well-known wine companies such as Moutai and Wuliangye, and established an independent product research and development team; in order to provide quality services, WAMTA has invested to build a call center base of more than 150mu and a fully enclosed nationwide Logistics system and strict quality inspection standards. From the source to the satisfaction of the customers, we will control all aspects to give consumers 100% peace of mind!
WAMTA has won the trust of the government, industry and consumers with its good reputation and social responsibility. It has successively won many honors such as "Consumer Trustworthy Enterprise in the Liquor Industry", "Quality•Service•Integrity AAA Enterprise", "Civilized and Honest Operation Model Enterprise" and so on. These are also the fundamental reasons why WAMTA passed the selection review and was selected as the "Reliable Wine Project•Demonstration Enterprise".
Honor is both motivation and responsibility. In the future, WAMTA will continue to use cultural innovation as the driving force, strengthen responsibility, adhere to honesty and integrity, effectively protect the rights and interests of consumers, actively play the role of demonstration and benchmarking of standardized operation and healthy development of the industry, and create a safe consumption environment for assured wine, promote the influence and reputation of products, carry forward the traditional Chinese culture, promote the healthy development of the wine industry.