The 24th Wuliangye 1218 Annual Convention，WAMTA Won the "Five Star Operator"

       On December 18, China International Famous Alcoholic Exposition 2020•the 24th Wuliangye 1218 Annual Convention: Achieving Shared Growth through Discussion and Collaboration was held in Yibin. As the core distributor of the Wuliangye brand, WAMTA was invited to attend the conference and won five honors including the "Five Star Operator", "Excellent Contribution Award", "Leapfrog Development Award" and so on for its outstanding performance and market influence of its two major brands: Spring, Summer, Autumn and Winter Liquor Brand, and Zhenlong Tianzi, Brand.



       The conference set up the main venue in Yibin and 28 cloud live broadcast sub-venues across the country. Member of the Standing Committee of the Sichuan Provincial Party Committee, Secretary of the Working Committee of Provincial Organizations, High-quality Liquor Industry Mechanism Contact Provincial Leader Qumu Shiha, Chairman and Party Secretary of China National Light Industry Council Zhang Chong He, Song Shuyu, Chairman of the China Alcoholic Drinks Association, Wang Shaoxiong, Chairman of the Sichuan Industry Association for The Golden Triangle of Chinese Liquor, and other association leaders; Du Ziping, deputy secretary of Yibin Municipal Party Committee and mayor of the municipal government, provincial and municipal leaders; Wuliangye Group Party Secretary and Chairman Li Shuguang, The general manager of the group company and chairman of the joint-stock company Zeng Congqin and other Wuliangye leaders, specially-appointed experts, representatives of operators, investors and media representatives attended.





       Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group Company, gave a speech on "Cultivating New Opportunity Opening New Situation, and Writing New Chapters". He said that in the past year, Wuliangye continued to maintain a double-digit growth advantage in the industry and fully realized the successful conclusion of the "13th Five-Year Plan". During the "14th Five-Year Plan" period, Wuliangye will hold high the banner of "the fragrance of a great country" and expand its ambitions. For the future development of Wuliangye, he clarified the three main keynotes of "innovation, transformation, and leapfrogging". He pointed out that the company's marketing policy next year is to adhere to the core of high-quality market share enhancement, and on the basis of comprehensively building a new type of manufacturer’s community of fate, to strengthen innovative breakthroughs in brand culture construction, and to strengthen the upgrading of highland markets and key markets. Strengthen the reengineering of the whole marketing process based on digitalization.



Speech by Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group

       Du Ziping, Deputy Secretary of the Yibin Municipal Party Committee and Mayor of the Municipal Government, Wang Shaoxiong, Chairman of the Sichuan Industry Association for The Golden Triangle of Chinese Liquor, Song Shuyu, Chairman of the China Alcoholic Drinks Association, made important speeches in turn, highly affirming the achievements in the past and they had placed good expectations on the future development of China's liquor industry.



Speech by Song Shuyu, Chairman of the China Alcoholic Drinks Association

       At the conference site, Zhu Zhongyu, deputy general manager of Wuliangye Co., Ltd., also announced the "Decision on Recognition, Reward and Market Support for Brand Operators in 2020", fully affirming the outstanding contributions and remarkable achievements were made by Wuliangye and series liquor brand operators in the 2020 marketing work, and awards were given to outstanding operators that have been commended.



       WAMTA is the national operator of multiple high-end brands under Wuliangye's Spring, Summer, Autumn and Winter, and Zhenlong Tianzi, and is fully responsible for the brand's national channel operation and management. Since the company reached a strategic cooperation with Wuliangye in 2013, it has always attached great importance to cooperation with Wuliangye, vigorously promoted the implementation of relevant sales policies, and strived to maintain a good image of Wuliangye brand and products. Winning five awards, it is not only Wuliangye's praise for its excellent operational capabilities, but also a high recognition of its in-depth cooperation over the years.



       As a diversified and comprehensive cultural and creative liquor enterprise with national influence, WAMTA has been focusing on high-end cultural and creative liquors such as Spring, Summer, Autumn and Winter liquor, Zhenlong Tianzi liquor, Famous Master Famous Liquor , etc. since the cooperation with Wuliangye, with a Private Liquor Museum as the new experience model, a distinctive and large-scale innovative development path has been taken in product design and development and brand operation models, making Wuliangye's brand image more distinctive and recognizable. At the same time, it helped downstream customers expand sales channels and improve sales networks, creating good economic benefits and actively helping Wuliangye Group to achieve its strategic goals during the 13th Five-Year Plan period. At present, WAMTA service area covers more than 600 cities, and more than 100,000 square meters of warehouses have been established in more than 30 provinces and cities across the country to continuously improve service skills and standards. It has been rated as a "Five Star Operator" for many consecutive years, and has won many honors such as the "Special Award for Brand Sales (Ten Years)", and has received numerous praises over the years.



       Cooperation is the eternal theme of the times. The comprehensive and in-depth cooperation between wine companies and distributors is related to the healthy and sustainable development of China's liquor industry. In the coming 2021, in the first year of the "14th Five Year Plan", WAMTA will build a closer and mutually beneficial cooperative relationship with Wuliangye, achieve mutual win-win, and work together to open a new chapter in the liquor industry for consumers providing better products and services, and make great contributions to the reform, innovation and high-quality development of China's liquor industry!