Spring, Summer, Autumn and Winter Large-scale Stage Play and the New Product Launch Ceremony of 24 Solar Terms Liquor

    On the evening of August 24, 2021, the highly anticipated Spring, Summer, Autumn and Winter Large-scale Stage Play and the New Product Launch Ceremony of 24 Solar Terms Liquor was grandly held in the WAMTA auditorium.In the evening, through a combination of offline performances and online live broadcasts, all the WAMTA employees and audiences watched the wonderful performances and witnessed the New Product Launch Ceremony of 24 Solar Terms Liquor.





Spring, Summer, Autumn and Winter Large-scale Stage Play

    Spring, Summer, Autumn and Winter Large-scale Stage Play lasted for several months from preparation to performance. Many actors participated in it, after many dress rehearsals, until the official performance.The directors had made countless details adjustments. After a long time of careful modification and improvement, the condensed script was more dramatic. It could be described as a finely crafted stage performance, which had received high attention and eager expectations from all walks of life. At 18:45 that evening, in the expectation of the audiences, Spring, Summer, Autumn and Winter Large-scale Stage Play was officially staged.The main creative team creatively combined the four seasons of spring, summer, autumn and winter with the plot, highlighting the important role of liquor in different scenes such as sacrifices, outings, weddings, expeditions, banquets, etc., creating a colorful stage effect, as well as actors wonderful performances, bright themes and diverse performances providing a wonderful audio-visual feast for all audiences. The wonderful stage performance not only brought shocking audio-visual enjoyment to the audiences, it seemed to have traveled through ancient and modern times, through spring, summer, autumn and winter, and more intuitively felt the important position of Chinese liquor in history, and truly felt that Chinese liquor culture had a long history and far-reaching influence.






Spring, Summer, Autumn and Winter Large-scale Stage Play

    At the event site, Guo Yaqin, President of WAMTA, first expressed a warm welcome to the audiences and all the agent friends in the online live broadcast room in his speech, and sent sincere blessings to the audiences facing the special situation of the current epidemic. She mentioned that, WAMTA takes the development of cultural and creative industries as its mission and continues to implement the mission of Culture Enters Thousands of Families, from the National Porcelain National Liquor, Famous Master Famous Liquor project, private Liquor museum projects, and then to Inheritance and Innovation- Culture Enters Thousands of Families project. WAMTA has been working hard to promote traditional culture. WAMTA has successively launched Twelve Golden Hairpin Liquor, Glory of Heroes Haiyan Heqing Liquor, and today’s 24 Solar Terms Liquor, all of which are deeply digging into China’s excellent traditional culture. Spring, Summer, Autumn and Winter 24 Solar Terms Liquor, whether it's packaging design or different tastes, reflects the essence of the four seasons of spring, summer, autumn and winter. It also brings a life experience of four distinct seasons: Experience the Life, Spring, Summer, Autumn and Winter. Finally, Guo Yaqin, President of WAMTA, once again sent her best wishes: I wish the first event a complete success, "I also hope that everyone's life in spring, summer, autumn and winter will be more complete and exciting!"



Speech by Guo Yaqin, President of WAMTA

    Spring, Summer, Autumn and Winter 24 Solar Terms Liquor can be regarded as a model of Chinese excellent traditional culture, and has attracted wide attention from people from all walks of life. Former Counselor of the State Council, Former Director of the Office of Poverty Alleviation of the State Council, Former Vice Minister of the Ministry of Agriculture, Chairman of the National Rural Cultural Industry Innovation Alliance Liu Jian; Former Party Secretary and Vice Chairman of the All-China Association of Journalists, Secretary of the Secretariat, and Spokesperson of the 18th National Congress of the Communist Party of China Zhai Huisheng; Former Party Secretary and President of China Agriculture Publishing House, Vice Chairman of the National Rural Cultural Industry Innovation Alliance Sun Lin; member of the National Committee of the Chinese People’s Political Consultative Conference, researcher of the China Agricultural Museum, and doctoral tutor of Nanjing Agricultural University Cao Xingsui and many other guests also sent congratulatory messages. They expounded the important value and significance of 24 Solar Terms Liquor in inheriting the culture of 24 solar terms from different angles, and expressed warm congratulations to the New Product Launch Ceremony of 24 Solar Terms Liquor.


Guests sent congratulatory messages and blessings

    Then, under the attention of the audiences, WAMTA President Guo Yaqin, WAMTA Vice President Bo Xiangzhi, Wen Haiguo, Li Qingwei and other corporate leaders stepped onto the stage to launch the New Product Launch Ceremony of 24 Solar Terms Liquor. The product takes the 24 Solar Terms culture as its connotation, which fully embodies the humanistic connotation of the 24 Solar Terms. It integrates liquor culture, porcelain culture, and solar terms culture. It has a profound significance for the promotion of traditional culture. It is a veritable and high-end cultural and creative product.




the New Product Launch Ceremony of 24 Solar Terms Liquor

    The happy time was always short. Multiple rounds of lottery events had pushed the atmosphere of the live room to a climax again and again, creating a unique interactive experience that brought joy to the audiences from time to time. In a warm atmosphere, prizes such as Spring, Summer, Autumn and Winter 24 Solar Terms Liquor, Liu Xin’s Painter "A Complete Set of 24 Solar Terms Paintings for Spring, Summer, Autumn and Winter" had been awarded to the audiences, allowing online audiences to receive rich gifts and affordable benefits and havc a good time.


Prize "A Complete Set of 24 Solar Terms Paintings in Spring, Summer, Autumn and Winter"

    So far, Spring, Summer, Autumn and Winter Large-scale Stage Play and the New Product Launch Ceremony of 24 Solar Terms Liquor had come to a successful conclusion, not only providing the audiences with an extraordinary audio-visual feast of traditional culture, but also bringing an unexpected surprise and harvest to the audiences. Spring, Summer, Autumn and Winter 24 Solar Terms Liquor, as a new carrier of Chinese traditional culture, better serve consumers with its unique cultural connotation and high-quality, bringing refreshing new designs and new ideas to the Chinese liquor industry . On the road of inheriting the excellent Chinese traditional culture, we will continue to stick to our mission and make unremitting efforts to promote the innovative development of traditional culture in the new era.