The Launching Ceremony of the New Product of Emperor Liquor National Dragon Was Held in Alcohol City, Yibin

       The Embossed dragons fly on jade porcelain, and the bouquet spreads. On June 14, 2019, the launching ceremony of the new product of 52-degree Emperor Liquor National Dragon presented by Yibin Wuliangye Co., Ltd. was held in alcohol city, Yibin, and was successfully completed. The event was highly valued by people from all walks of life. Many guests attended, and the scale was grand and shocking, which was filled with a strong cultural atmosphere. Many media reported it on the spot.


Entrance of the guests


Guests sign


Watch the Emperor Liquor National Dragon




General Huang Daipei shows his calligraphy on the spot

       At 10:00 in the morning, the lively and imposing opening program "Dragon Dance" kicked off the launching ceremony of Emperor Liquor National Dragon. The host made an opening speech and introduced the leaders: Huang Yan, the head of brand operation of Yibin Wuliangye Series Liquor Co., Ltd. Real Dragon Emperor, Vice President of WAMTA Li Qingwei, especially the attendance of Chinese Rear Admiral Huang Daipei (who participated in the Sino-Vietnamese War in February 1979, served as the sixth, eighth and ninth party committee members of the CPC navy party committee) sparked a warm applause from the audience.


Opening dancing performance


At the event site


At the event site


At the event site

       General Huang Daipei, the Chinese Rear Admiral, Huang Yan, the head of brand operation of Yibin Wuliangye Series Liquor Co., Ltd. Real Dragon Emperor, and Vice President of WAMTA Li Qingwei staged and delivered speeches, warmly welcomed all the guests and friends from all walks of life, and gave high appraisement to the Emperor Liquor National Dragon. In his speech, General Huang Daipei said that the Emperor Liquor National Dragon carries the strong national sentiments of the Chinese nation and represents a hard-working and positive national spirit. It has great practical significance for stimulating the country and national feelings of the Chinese people. The development of the times and the development of the country require the support of great creative spirit and national spirit. On the occasion of the 70th anniversary of the founding of New China, the Emperor Liquor National Dragon appears with the national spirit as its connotation. "Let us celebrate with liquor and cheers!" The wonderful speech won warm applause.


General Huang Daipei delivered a speech

       In addition to General Huang Daipei’s presence at the scene, there are several meritorious generals who personally wrote the inscription for this drink—General Yuan Wei’s “All Rivers Run into Sea”, General Huang Daipei’s “Exert Oneself Constantly”, General Xiong Yuanji’s “Realize One's Ambition”, General Xu Yongxin’s “Grand Boundless Love”, General Li Hanwen’s “A Roc's Flight of 10000 Miles”, General Yang Hanling’s “Graduate in Honor”, General Zhao Xianchun’s “Heyday of China”, General Zhang Hehui’s “The Country Flourishes and People Live in Peace”, General Liu Keren’s “National Dragon”, General Wang Dongfa’s “Harmony Brings Wealth”, a total of 10 inscriptions, and each of them is full of love and good wishes of the generals to the motherland.


At the event site

       Huang Yan, the head of brand operation of Yibin Wuliangye Series Liquor Co., Ltd. Real Dragon Emperor, explained in depth the long history of Wuliangye and the important position of Real Dragon Emperor brand in Wuliangye, and praised the precious liquor of Emperor Liquor National Dragon. Vice President of WAMTA Li Qingwei said in his speech that under the increasingly Sino-US trade conflicts, the launch of Emperor Liquor National Dragon will integrate the Chinese dragon culture and liquor culture with innovation, and carry the Chinese self-improvement and struggle national feelings, which is a cultural high-end liquor with Chinese national features. I hope that with the global premiere of the Emperor Liquor National Dragon, we will contribute to the promotion of traditional culture and the inheritance of the national spirit!


Huang Yan, the head of brand operation of Wuliangye Co., Ltd. Real Dragon Emperor delivered a speech


Vice President of WAMTA Li Qingwei delivered a speech        

       Subsequently, under the joint witness of all the guests, General Huang Daipei, Huang Yan, the head of brand operation of Wuliangye Co., Ltd. Real Dragon Emperor, Vice President of WAMTA Li Qingwei, and WAMTA dealer customer representatives jointly launched the Emperor Liquor National Dragon global premiere. Suddenly, the feelings of the homeland and the pride of the nation are stirring in the hearts of all. A pot of good drink is not only the taste of years’ craft, but also transfers the fermentation of the feelings in the soul. Only the liquor carefully crafted with emotion can become the symbol of Chinese liquor culture.


The launching ceremony of Emperor Liquor National Dragon officially started      

       The music in the air and the dancing in dress. As the performance ended, the launching ceremony also came to an end. National sentiment has always been a precious spiritual wealth of Chinese traditional culture. The launch of Emperor Liquor National Dragon not only interprets the charm of traditional culture, but also fills the market gap of high-end cultural liquor. Whether the quality of liquor, cultural connotation or design of bottle are amazing. The cultural liquor with Chinese feature shows the confidence and self-improvement of the Chinese people and has won unanimous recognition from all walks of life.


Dancing performance


Singing performance


Guests watch the Emperor Liquor National Dragon


Emperor Liquor National Dragon

       On the occasion of the launch of new product of Emperor Liquor National Dragon, to thank for the support of our customers, WAMTA carefully planned the high-end, customized exploration event of the Yibin Wuliangye liquor culture. From Southern Sichuan Bamboo Sea to ten mile alcohol city, we will arrange a house-like caring service throughout the whole process, so that everyone can enjoy the fresh air and beautiful scenery of nature, and can visit the Wuliangye liquor production workshop in person to learn more about the liquor culture. WAMTA is centered on customer service, caring service and careful arrangement, allowing customers to experience the precipitation of history and culture in the cool, and cultivate their mind and body. As an operation platform of Chinese cultural creative liquor, WAMTA has been actively practicing the inheritance and promotion of Chinese excellent traditional culture in the new era. Many customers are invited to participate in the exploration of Yibin Wuliangye liquor culture this time, which not only allows our customers to understand Chinese liquor culture in depth and feel the charm of Chinese traditional culture, but also has a positive impact on the promotion of traditional culture.


Luoyang WAMTA Park

      The culture is prosperous. Since the establishment of the company's positioning, WAMTA has always adhered to the corporate tenet of “all intentions, only for fidelity”, takes the responsibility of promoting Chinese traditional culture and developing the cultural and creative industries, and launches a variety of cultural and creative liquor collections to “build your private liquor museum”. Through this launching ceremony of Emperor Liquor National Dragon, we will provide customers with essential creative cultural products that are suitable for drinking, suitable for reward, suitable for gift, and suitable for banquet. We will bring the traditional culture and the strong national sentiments of the millennium to every family to promote the tradition cultural renaissance.