On July 8, 2020, Huang Hua, director and general manager of Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd., Liu Hua, deputy general manager of Luzhou-flavor Series Liquor Co., Ltd., Yang Fuxiao, director of Luzhou-flavor Series Liquor Co., Ltd. operation and management department, Zhu Li, director of Luzhou-flavor Series Liquor Co., Ltd. brand operation department, Xie Fan, Zhou Jiacheng, deputy general manager of Henan marketing region of Luzhou-flavor Series Liquor Co., Ltd. and other leaders visited Luoyang WAMTA E-Commerce Co., Ltd. for guidance. WAMTA President Guo Yaqin, WAMTA Vice President Wen Haiguo, WAMTA Strategic Advisor Liu Bing, WAMTA Vice President Liu Juan, WAMTA Vice President Li Qingwei, WAMTA Marketing Center General Manager Xu Haitao, WAMTA Reception Center General Manager Sun Songlei and other group executives received the leaders of Wuliangye, and expressed a warm welcome to the leaders of Wuliangye.
Group photo of the leaders of Wuliangye and WAMTA
Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd. is formed by the integration and reorganization of the original Yibin Wuliangye Series Liquor Brand Marketing Co., Ltd., Yibin Wuliangchun Brand Marketing Co., Ltd., and Yibin Wuliang Tetouqu Brand Marketing Co., Ltd., and is responsible for the market, merchant capabilities and market investment. It strictly controls in other aspects, and has a decisive role in the operation of Wuliangye series liquor brands and products, and it also has a decisive influence on the development of the liquor industry. The leaders of Wuliangye visited WAMTA for guidance, which was highly valued by the company, and accompanied by company executives, they conducted a comprehensive and multi-level inspection of WAMTA.
Huang Hua (left 2), director and general manager of Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd., accompanied by Guo Yaqin (right 2), WAMTA president visited WAMTA
During the visit to the liquor exhibition hall, these diversified, personalized and differentiated liquor attracted the attention of leaders. Huang Hua praised "WAMTA products are good" for many times. He praised the product's design concept, cultural connotation and craft quality, etc. He said that WAMTA has its own unique understanding of product design, R&D and brand operation mode, and has embarked on a road of innovative development with characteristics, branding and scale.
visiting WAMTA liquor exhibition hall
visiting WAMTA liquor exhibition hall
A group of leaders came to the exhibition hall of WAMTA Private Liquor Museum just recently completed to see the creative design that integrates liquor culture, ceramics culture, calligraphy and painting culture and home culture. The creative classic style and profound cultural heritage have been highly praised by Huang Hua. He spoke highly of WAMTA's innovative practice and efforts on the "Private Liquor Museum" to create an exhibition mode of Chinese cultural and creative liquor. He said that the Private Liquor Museum model is a good way of cultural inheritance, and it is a very meaningful and valuable innovation to promote liquor culture and traditional culture. On the one hand, it enriches the product line of Wuliangye series liquor, on the other hand, it also enhances the cultural connotation of the brand, making the brand image of Wuliangye more distinct and more recognizable. Such a Private Liquor Museum initiative not only brings unique customer service and meets the needs of consumer, but also a brand new cultural output, which is of great significance to enhance the Chinese people's living taste and cultural literacy.
visiting WAMTA Private Liquor Museum
Corporate culture is the soul of an enterprise and an inexhaustible driving force for the long-term development of an enterprise. During the visit to the corporate culture wall and the office workplace, WAMTA's deep cultural atmosphere deeply affected the Wuliangye leaders, and made them have a deeper understanding of the company's team size and strong strength. He said that having such a young and energetic team is bound to gather strong synergy, whether it is to promote business development or accelerate brand communication, it will burst out with surging momentum, and then achieve corporate development goals.
visiting WAMTA office building
Huang Hua(Left 2), director and general manager of Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd, and Liu Hua(Left1), deputy general manager visited WAMTA corporate culture wall
In the symposium held on the same day, WAMTA President Guo Yaqin on behalf of all employees firstly expressed the warm welcome to the Wuliangye leaders. She gave a detailed introduction to the company's development plan, operation model, product concept, brand development, etc.
WAMTA President Guo Yaqin introduced the company in detail.
Subsequently, the two sides held in-depth discussions and exchanges on the development plans of the two brands of Spring, Summer, Autumn and Winter and Zhenlong Tianzi, as well as the positioning of cultural and creative liquor products and the concept of "Private Liquor Museum". Combining with the current liquor market, the leaders of Wuliangye put forward strategic guidance for the brand positioning and market promotion of Spring, Summer, Autumn and Winter and Zhenlong Tianzi. In the discussion and exchange, they gave unanimous praise for the positioning of cultural and creative liquor and the concept of "Private Liquor Museum ", and its strong development trend and market potential were fully affirmed. The two sides had broad prospects for cooperation, and said that in future cooperation, they will give more firm and strong support in product development, media promotion, brand communication and other aspects.
The leaders of Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd. were at the forum
The two sides held in-depth discussions and exchanges at the forum
This in-depth market exchange and docking with representative distributors is the field investigation of Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd. to implement brand management and promote various reforms. WAMTA, as the national general operator of many high-end brands such as Spring, Summer, Autumn and Winter, Zhenlong Tianzi, has made great achievements in brand operation promotion. Since the first strategic cooperation between WAMTA and Yibin Wuliangye Co., Ltd. in 2013, it has won the "Five-Star Operator" and "Special Brand Sales Special Award(10 Years)" for the 22nd Wuliangye 1218 Co-construction and Sharing Conference. Relying on products and taking culture as the foundation, in order to fill the gap of domestic liquor home culture, WAMTA uses liquor as a medium to let culture enter into tens of thousands of homes, creating a "Private Liquor Museum" model, integrating high-quality resources from the four major industries of ceramics, calligraphy and painting, liquor and design, and has won the support of many well-known experts and masters. After years of hard work, the "Private Liquor Museum" has been officially completed on July 7.
Group photo of Private Liquor Museum
visiting Private Liquor Museum
In addition, WAMTA's Spring, Summer, Autumn and Winter series liquor has been awarded the "Red List Products" of liquor quality by AQSIQ for many times. The Tianzi Taolong liquor also appeared on the NASDAQ screen in Times Square, New York, USA in May 2018, showing the world the powerful influence of Chinese liquor brands. As the national general operator of the two major brands, WAMTA has a long way to go in the deepening reform of the Wuliang Luzhou-flavor brand.
52 ° Tianzi liquor topped the NASDAQ screen
Actively exploring the sustainable development of China's liquor industry in the new era is the responsibility and mission of every liquor company and liquor brand. It is necessary to communicate, make full use of resource advantages, and make the brand bigger and louder! Through this interactive exchange, the confidence in cooperation between the two sides will be strengthened. In the future, WAMTA will continue to shoulder its mission and responsibilities, and strengthen in-depth cooperation with Yibin Wuliang Luzhou-flavor Series Liquor Co., Ltd., complementing each other's strengths, making the brand bigger and stronger, and jointly promoting the optimization and adjustment of the Chinese liquor industry structure, bringing more and better products and services to more end consumers.