June 22, 9 a.m.The World Premiere Ceremony of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor sponsored by WAMTA was held in Yibin, Sichuan. Many guests from the ceramics industry, calligraphy and painting industry, senior people from the liquor industry, and WAMTA dealers gathered together to witness the glory premiere of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor. The premiere ceremony attracted CDTV, NEWSSC.ORG and many well-known medias to tracked it.
Media interviewed with Qiujing Qi, director of China Baishi Qi Culture and Art Research Association
Media interviewed with Weiguo Wang, dean of Jingdezhen Ceramics Art Research Institute and consultant of China Ceramics Channel
Media interviewed with Wei Wen, Vice Minister of the Self-owned Brand Sales Management Department of Yibin Wuliangye Liquor Series Brand Marketing Co., Ltd.
Media interviewed with WAMTA Vice President Qingwei Li
In response to the Party’s 19th National Congress’s cultural rejuvenation call, to speed up the pace of traditional chinese culturerejuvenation, Yibin Wuliangye Co., Ltd., Hunan Li Linghong century imperial kilns and Qiujing Qi, descendant of Chinese painting master Baishi Qi jointly created a master-level liquor which was perfectly blended with famous porcelain, famous liquor and famous painting for the country - Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor, and the global premiere was held in Yibin, Sichuan. WAMTA vice president Qingwei Li, Qiang Xu, pesident of Yibin Wuliangye Liquor Series Brand Marketing Co., Ltd. Qiujing Qi, the great grandnephew of Baishi Qi , director of China Baishi Qi Culture and Art Research Association, Haitao Zhang, secretary general of Hunan Ceramics Industry Association, Weiguo Wang, dean of Jingdezhen Ceramics Art Research Institute and consultant of China Ceramics Channel, WAMTA dealers and many guests attended the premiere ceremony.
The guests took group photos
Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor won high attention of on-site guests
At 9 a.m. along with the opening show, the premiere ceremony kicked off. The charming and colorful classical dance, with its simple, elegant and modern display was refreshing.
At the premiere ceremony, WAMTA vice president Qingwei Li, Qiang Xu, pesident of Yibin Wuliangye Liquor Series Brand Marketing Co., Ltd. Qiujing Qi, the great grandnephew of Baishi Qi , director of China Baishi Qi Culture and Art Research Association, and other guests successively gave speeches and warm welcome to all guests and friends from all walks of life, and gave a high recognition and positive comments to Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor. WAMTA vice president Qingwei Li said in his speech that Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor was blended with the essence of the three industries of famous porcelain, famous liquor and famous painting, with rich heritage of Chinese traditional culture, which was a rare cultural and artistic treasure. He highly praised the production process and cultural value of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor. WAMTA will strive to implement the inheritance and development of Chinese traditional culture and help release the power of Chinese cultural brands. The speech of WAMTA vice president Qingwei Li won a warm applause from the guests.
Qiang Xu, pesident of Yibin Wuliangye Liquor Series Brand Marketing Co., Ltd.addressed
Qiujing Qi, director of China Baishi Qi Culture and Art Research Association addressed
WAMTA vice president Qingwei Li addressed
After the speeches of the guests, other activities were successively carried out. Then they entered the highlight of the day's activities - Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor gold-throwing premiere. Under the concerted support of music and lighting, WAMTA vice president Qingwei Li, Qi-style master Qingjing Qi and other excellent WAMTA dealers once again staged and witnessed the glory premiere of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor with the on-site audience. The audience praised and expressed that it was honored to witness Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor gold-throwing premiere. The form was novel, elegant, unique, and unforgettable.
At the premiere ceremony, Qi-style master Qingjing Qi painted at the scene, and the creative style of the master was seen; Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor sand painting show was performed with hands as pen, sand as ink, and it was intoxicating; The song of Intoxicate for Five Thousand Years,with affectionate emotion, showed Wuliangye's heroic spirit for thousands of years; Every elegant painting gesture and motion of Ink Dance impressed the guests and won warm applauses.
If the cultural charm of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor is fascinating, then the pleasant scenery of the miles of liquor city will make people feel more relaxed and happy. On the occasion of the Global Premiere Ceremony of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor, WAMTA not only invited customers to visit Yibin to witness the global premiere together, tasted the excellent quality of Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor, but also organized Yibin Wuliangye exploration tour for our customers to experience the depth and connotation of Chinese liquor culture. From the premiere ceremony to the Yibin Wuliangye exploration tour, WAMTA customers had experienced the great artistic value of Chinese traditional culture manifested in Chinese ceramic culture, liquor culture and calligraphy and painting culture. They all praised that the rich content, unique arrangement and prominent theme made this activity a rare self-cultivation and cultural tour.
WAMTA dealer customers tasted Spring, Summer, Autumn and Winter Ink Shrimp Painting liquor
WAMTA dealer customers visited Yibin Wuliangye
This activity has brought new vitality to Chinese traditional culture and enabled traditional culture to achieve resonance with the new era. WAMTA is committed to promote the innovative development of Chinese outstanding traditional culture, creatively integrating Chinese ceramic culture, liquor culture and other outstanding traditional cultures. Make the past serve the present. Get rid of the stale and bring forth the fresh. WAMTA deeply dig into the aesthetic concepts and humanistic spirit contained in Chinese outstanding traditional culture, and continuously create new brilliance of Chinese culture.