The Global Launching Ceremony of the New Product of Shengshi Liankai Liquor Was Held in Beijing

       On Oct. 24, 2019, the global launching ceremony of the new product of Shengshi Liankai liquor was held in Beijing.The ceremony was full of red culture and patriotism. It was a blessing for the birthday of the motherland and a gift for China of the 70th anniversary. A live webcast was also simultaneously held, with both online and offline audiences witnessing the event.It attracted many senior figures from liquor industry and ceramic industry, Wuliangye aromatic series liquor company distribution brand director ZhuLi, Wuliangye aromatic series liquor company distribution brand vice director LuoLan, Hunan ceramic industry association secretary general Zhang Haitao, Beijing WAMTA Trade Co., Ltd vice president Li Qingwei and other people attend the event, and several well-known media also paid attention to and reported it.



       The year 2019 marks the 70th anniversary of the founding of new China and the 20th anniversary of Macao's return to the motherland.The grand event of the country will be remembered with an important implements. Wuliangye Yibin co., Ltd specially cooperated with Liling red Official Kiln to issue this product of Spring Summer Autumn Winter Shengshi Liankai liquor, with unique meaning! As the product of the prosperous times and the witness of history, Shengshi Liankai liquor integrates liquor culture and ceramic culture by its brand advantages and historical inheritance, and it supports the develoment of traditional Chinese culture. It is a sincere work of inheriting traditional culture and promoting patriotism.


Guests sign in for admission


Watching Shengshi Liankai liquor




Event scene grand occasion

       At 9:30 am on Oct. 24, with the opening show, the global launching ceremony of the new product of Shengshi Liankai liquor was coming.In his opening speech, Li Qingwei, vice president of Beijing WAMTA Trade Co., Ltd talked about the historical background and significance of the launching of Shengshi Liankai liquor, and explained the ceramic cultural value, production difficulty and production technology of Shengshi Liankai liquor.He said that ,WAMTA,as cultural and creative liquor operation platform of China, actively practised the inheritance and promotion of the traditional culture.We hoped to take this event as an opportunity to spread Chinese culture, express patriotic feelings, and promote the integrated development of the traditional Chinese culture.


Vice president of Beijing WAMTA Trade Co., Ltd Li Qingwei delivered a speech

       Taking the 70th anniversary of the founding of the People's Republic of China and the 20th anniversary of Macao's return to the motherland as the historical background, Wuliangye aromatic series liquor company distribution brand director ZhuLi, explained the significance of the launching of Shengshi Liankai liquor in the special year of 2019.This product was not only a gift to the motherland, but also a tribute to the prosperous times. It would bring a new experience to the people who love the motherland and love Wuliangye all over the country, which would make us feel the power of China!


Wuliangye aromatic series liquor company distribution brand director ZhuLi delivered a speech

       Zhang Haitao, Hunan ceramic industry association secretary general, gave an in-depth explanation on the bottle of Shengshi Liankai liquor.As a national intangible cultural heritage, Liling ceramic has high artistic and historical value.The bottle was very difficult to make, the process was tedious and excelsior. Every work was a very precious art.We hoped to taste liquor at the same time also would feel the ceramic beauty!


Hunan ceramic industry association secretary general Zhang Haitao delivered a speech

       Then, at the most high-profile moment, Wuliangye aromatic series liquor company distribution brand director ZhuLi, Hunan ceramic industry association secretary general Zhang Haitao, Beijing WAMTA Trade Co., Ltd vice president Li Qingwei and WAMTA customer representatives came on the stage again, starting the global launching ceremony, and the audience witnessed the important moment together.


The launching ceremony of Shengshi Liankai liquor officially started

       As is known to all, October is a month of special emotion for Chinese people, it represents red and patriotism.As a red theme of the gift works, highlighting a strong patriotic feelings, Shengshi Liankai liquor launched in October, which has received extensive attention from all sectors of society.Tiejun Drama Group, as the strategic partner with WAMTA, it sent a message of congratulations at this special moment."When the Motherland Needs Us" chief director Xi Xin and Tiejun Drama Group members personally recorded video for the launching of Shengshi Liankai liquor, and conveyed the good wishes for the motherland.


Event scene grand occasion

       In the whole event, the scene also brought red songs, dances, folk music and other performances for guests, creating a traditional cultural audio-visual feast, paid tribute to the 70th anniversary of the motherland.The event site, WAMTA also specially held a liquor tasting meeting for the guests.They pulled liquor line, smell the smell of liquor, personally experienced Shengshi Liankai liquor excellent quality and taste, with different senses to fully experience the fun of liquor. In the aroma of liquor, the global launching ceremony of the new product of Shengshi Liankai liquor came to a successful conclusion.





       The global launching ceremony of the new product of Shengshi Liankai liquor, which uses liquor as a medium, passes patriotism, celebrates the birthday of the motherland, and offers a sincere blessing to the motherland.This event shows the elegant demeanour of Chinese traditional culture, and builds a platform for exchanges and interaction for the community from all walks of life.At the great historical moment of the 70th anniversary of the founding of new China, WAMTA hopes to work hand in hand with all sectors of the society, shoulder the mission of the times, take the promotion of traditional culture as our duty, promote the prosperity and development of the cultural industry, and work together with new China to create brilliant future!